For the last 10 years, apparel label LRG has been the steward of urban lifestyle. And as the trends change, so has the Santa Ana-base label. Today, its collection has little resemblance to past designs. Still one factor still holds true all these years – pushing ones capabilities and be the best.
In this part 1 of visually Heard video series, LRG (acronym for Lifted Research Group) Co-Founder Jonas Bevacqua speak of the brands goals along with inspirations and dreams.
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